Modern business integration has become a key accelerator for organizations that are looking to improve customer experience, accelerate growth and unlock new revenue streams. It allows businesses to take advantage of existing technology, people, and processes to stay in front of their competitors.
Many companies use a combination between legacy systems, on-premises applications and cloud solutions. These disparate systems and their data are not able to communicate by themselves, so businesses need an effective business integration strategy.
Modern integration, which allows these systems to communicate with each other and exchange vital data across and within business lines, makes these business relationships much easier in the digital age. This is often referred as B2B Integration and can involve a range of advanced protocols – AS2, SFTP HTTPs, Web Services and proprietary fast file transfer methods.
Common use cases include financial services, healthcare, and logistics. These industries all need to securely connect multiple trading partners with robust security, governance, and audit trail capabilities.
Another common use case is horizontal integration, where two or more companies in the same industry combine to offer a wider range of products or services. For example, a women’s clothing company might integrate with a fashion brand serving teens and young adults to introduce them to new market segments.
Modern integration strategies enable companies to extract the correct data from front-end applications, and convert it into an appropriate format for their central organization device. The data can be sent directly to the target application. This can be used to automate a process and streamline it, improve business collaboration, reduce the chance of human error and delays and ensure rapid growth for a business.
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